Privacy Policy

Marketfier LLC Effective Date: February 15, 2026 Last Updated: February 15, 2026

1. Introduction

Marketfier LLC ("Marketfier," "we," "us," or "our") operates the Marketfier platform at marketfier.com (the "Platform"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our scheduling, event management, and marketing automation services.

By using the Platform, you agree to the collection and use of information as described in this policy.

Contact: Marketfier LLC [Address on File] Email: [email protected]

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, password, timezone, and profile details when you create an account.
• Booking Information: Scheduling preferences, event types, availability, and calendar data.
• Event Information: Event details, descriptions, ticket configurations, attendee lists, and check-in records.
• Contact and Lead Data: Names, email addresses, phone numbers, company information, and other data you import or collect through forms, campaigns, and integrations.
• Payment Information: Billing details processed through Stripe. We do not store credit card numbers directly; payment processing is handled by Stripe Inc. on your connected Stripe account.
• Communications Content: Emails, SMS messages, campaign content, and marketing materials you create or send through the Platform.
• Phone Numbers: Mobile or landline numbers provided for SMS booking reminders and event notifications.

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, clicks, session duration, and interaction patterns.
• Device Information: Browser type, operating system, IP address, and device identifiers.
• Email Engagement Data: Open rates, click-through rates, bounce status, and unsubscribe events for campaigns sent through the Platform.
• Marketing Automation Data: Page visit tracking, form submissions, lead scores, and campaign interaction history collected through our marketing automation tools.
• Cookies and Tracking Technologies: Session cookies for authentication, preference cookies for settings, and tracking cookies for marketing automation. See Section 9.
• Log Data: Server logs including request timestamps, referral URLs, and error reports.

2.3 Information from Third Parties

• Calendar Providers: Free/busy availability data from Google Calendar, Office 365, or Apple Calendar when you connect these services.
• Payment Providers: Transaction status and payment confirmations from Stripe.

3. How We Use Your Information

We use collected information for the following purposes:

• Service Delivery: Operating scheduling, event management, and marketing automation features.
• Booking Reminders: Sending SMS and email reminders for upcoming appointments and events.
• Event Notifications: Sending SMS and email notifications about platform events, ticket confirmations, and event updates.
• Marketing Campaigns: Delivering email campaigns and automated workflows you create through the Platform on behalf of your contacts.
• Lead Management: Contact scoring, segmentation, and engagement tracking to support your marketing efforts.
• Account Management: Authentication, support, and account communications.
• Platform Improvement: Analytics, debugging, performance monitoring, and feature development.
• Security: Fraud prevention, abuse detection, and platform integrity.
• Legal Compliance: Meeting regulatory and legal obligations.

We do not sell your personal information to third parties.

4. SMS and Text Messaging

4.1 Types of Messages

We send SMS messages for:

• Booking Reminders: Automated reminders before scheduled appointments.
• Event Notifications: Confirmations, updates, and alerts related to platform events.

All SMS messages are transactional in nature (related to actions you have taken on the Platform). We do not send unsolicited marketing messages via SMS.

4.2 Consent

By providing your phone number and opting in to SMS notifications, you consent to receive recurring text messages from Marketfier. Message frequency varies based on your booking and event activity.

4.3 Opt-Out

You may opt out of SMS messages at any time by:

• Replying STOP to any message from Marketfier.
• Updating your notification preferences in your account settings.
• Contacting us at [email protected].

After opting out, you will receive a one-time confirmation message. No further messages will be sent unless you opt in again.

4.4 Help

For assistance with SMS messages, reply HELP to any message or contact [email protected].

4.5 Message and Data Rates

Message and data rates may apply depending on your mobile carrier and plan. Marketfier is not responsible for any charges imposed by your carrier. Carriers are not liable for delayed or undelivered messages.

4.6 Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories listed above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Phone numbers collected for SMS are shared only with our SMS service provider (Twilio Inc.) for the sole purpose of message delivery.

5. Third-Party Service Providers (Sub-Processors)

We use the following third-party services to operate the Platform:

All sub-processors are bound by data protection agreements consistent with applicable privacy laws. We maintain this list and will update it as our service providers change.

Each third-party service operates under its own privacy policy:

• Stripe: https://stripe.com/privacy
• Twilio: https://www.twilio.com/legal/privacy
• Google: https://policies.google.com/privacy

6. Data Sharing and Disclosure

We may share your information in the following circumstances:

• With Your Consent: When you explicitly authorize sharing.
• Service Providers: Third-party vendors who assist in operating the Platform (see Section 5), bound by contractual data protection obligations.
• Stripe Connect Users: If you use Stripe Connect for paid bookings or events, your customers' payment data is processed directly in your Stripe account. Marketfier does not hold, process, or have access to your funds.
• Cross-Service Data Flow: Data you enter in one part of the Platform (e.g., a booking) may be used in another part (e.g., marketing automation) to provide an integrated experience. This data remains within the Platform infrastructure.
• Legal Requirements: When required by law, court order, subpoena, or governmental request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice to you.
• Safety: To protect the rights, safety, or property of Marketfier, our users, or the public.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

7. Data Retention

• Account Data: Retained while your account is active and for 30 days after deletion to allow recovery.
• Booking and Event Data: Retained for the duration of your subscription plus 90 days.
• Marketing Campaign Data: Email engagement data (opens, clicks) retained for 12 months. Campaign content retained for the duration of your subscription.
• Contact and Lead Data: Retained until you delete the contact or terminate your account.
• SMS Logs: Message delivery status retained for 12 months for compliance and support. Message content is not stored by Marketfier after delivery.
• Payment Records: Transaction records retained for 7 years as required for tax and accounting compliance.
• Analytics Data: Aggregated, anonymized data may be retained indefinitely for service improvement.

You may request deletion of your data at any time by contacting [email protected]. We will process deletion requests within 30 days, subject to legal retention obligations.

8. Data Security

We implement industry-standard security measures including:

• Encryption in transit (TLS/HTTPS) for all data transmission.
• Encryption at rest for sensitive data stored in our databases.
• Access controls and role-based authentication for all administrative systems.
• Infrastructure hosted on private, access-controlled servers.
• Regular security reviews of infrastructure and dependencies.
• Database backups with encryption.

No method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If we become aware of a data breach that affects your personal information, we will notify you in accordance with applicable law.

9. Cookies and Tracking Technologies

9.1 Cookies We Use

• Essential Cookies: Authentication, session management, and security (required for Platform operation).
• Preference Cookies: Remembering your settings, language, and display preferences.
• Marketing Automation Cookies: Contact identification, page visit tracking, and lead scoring for marketing campaigns you create. These cookies are placed on your contacts' browsers when they interact with your marketing content.

9.2 Email Tracking

Emails sent through the Platform's marketing automation features may contain tracking pixels to measure open rates and links that track click-through rates. This data is used to provide campaign analytics to Platform users.

9.3 Your Choices

You may disable cookies through your browser settings. Disabling essential cookies may prevent the Platform from functioning properly. We honor Do Not Track (DNT) browser signals.

10. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data ("right to be forgotten").
• Portability: Request a machine-readable export of your data.
• Objection: Object to processing of your data for certain purposes.
• Restriction: Request restricted processing of your data.
• Withdraw Consent: Where processing is based on consent, withdraw at any time.

To exercise any of these rights, contact [email protected]. We will respond within 30 days.

10.1 California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act, including:

• Right to Know: What personal information is collected, used, and disclosed.
• Right to Delete: Request deletion of personal information.
• Right to Opt-Out: Opt out of the sale or sharing of personal information.
• Right to Non-Discrimination: No penalty for exercising privacy rights.

We do not sell or share personal information as defined under the CCPA/CPRA. To submit a request, contact [email protected].

10.2 European Residents (GDPR)

If you are in the European Economic Area, our legal bases for processing your data include:

• Contractual Necessity: Processing required to fulfill our service agreement (account management, booking delivery, event management).
• Consent: Where you have opted in to SMS notifications or marketing communications. You may withdraw consent at any time.
• Legitimate Interest: Analytics, service improvement, and security, balanced against your rights.
• Legal Obligation: Where processing is required by law (tax records, fraud prevention).

For GDPR inquiries, contact our privacy team at [email protected].

10.3 International Data Transfers

Your data may be processed in the United States, where data protection laws may differ from your jurisdiction. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where applicable, before transferring data internationally.

11. Children's Privacy

The Platform is not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 16, we will delete it promptly. If you believe a child has provided us with personal information, please contact [email protected].

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on this page with a new "Last Updated" date.
• Sending an email notification for significant changes.

Continued use of the Platform after changes constitutes acceptance. We encourage you to review this policy periodically.

13. Contact Us

For questions, concerns, or data requests regarding this Privacy Policy:

Marketfier LLC Email: [email protected] Website: https://marketfier.com